CensusTrak

These powerful databases provide site-specific profiles of hospital and non-hospital clinical departments. Each year at least 60% of these site profiles are updated. Topics covered include procedures performed, installed equipment with key features including manufacturer, equipment buying plans, operational budgets and staffing levels. Access to this information allows clients to assign and manage meaningful and productive sales territories, know market share nationally by state or zip code, understand installed systems by manufacturer, identify sales prospects using system age, identify lease or reagent rental expiration dates, generate mailing lists and develop direct mail campaigns. Overall, the databases provide clients valuable assistance in strategic planning, customer satisfaction, product development and sales initiatives. CensusTrak is available for chemistry, immunochemistry, hematology, and coagulation systems.

ServiceTrak

ServiceTrak reports present an independent analysis of service trends in the imaging industry and manufacturer ratings within each modality. Manufacturers use the ratings to determine their ranking in the industry for each individual question, including overall service performance and satisfaction with the manufacturer. The major emphasis of the ServiceTrak report is on Original Equipment Manufacturer (OEM) performance, accompanied by comparisons with third party and in-house providers where appropriate.

LabStat

LabStat™ projects market information for the U.S. hospital market providing market share, instrument replacement patterns, number of systems on reagent rental versus purchase and lease and average number of reportable tests. LabStat provides information drilled down to the level of manufacturer and model. LabStat is available for Chemistry, Immunochemistry, Hematology, and Coagulation systems.